HSBC needed to let people know they offered revolving credit. Instead of targeting the general public, we focused on the female population, playing up our flexibility when it comes to impulse purchases.

STRATEGY:

Why deny yourself?

HSBC RC Standing By

HSBC RC Flexible Solutions

 

The Gate | Shanghai

4/F Building 6 No. 1107
Yuyuan Road Creater Space Huge
Shanghai, 200050

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