HSBC wanted to draw attention to their personal loan products. However, personal loans are seen as negative—the result of overspending. Which gave us the opportunity to position a loan as a way to reward yourself.

STRATEGY:

Reward your desire.

HSBC PL Guitar

HSBC PL Surf

HSBC PL Dog

 

The Gate | Shanghai

4/F Building 6 No. 1107
Yuyuan Road Creater Space Huge
Shanghai, 200050

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