Our challenge was to launch FWD Insurance in the already crowded Hong Kong market. Instead of taking the traditional approach of playing on fear and uncertainty, we focused on having a passion for life. The campaign featured real people and was based around the theme of “Get Ready to Live.”

STRATEGY:

Focus on living in the moment and leave your worries to FWD.

Get Ready to Live

FWD OOH Vertical

FWD OOH Bike

FWD OOH Rollercoaster

FWD OOH Girl Upside Down

FWD Print 1

 

The Gate | Shanghai

4/F Building 6 No. 1107
Yuyuan Road Creater Space Huge
Shanghai, 200050

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