Eggs are a commodity with little differentiation between brands. However, apart from price, the country of origin is an important factor in the purchasing decision. Our campaign for CHEER focused on the pureness and beauty of the place the eggs come from: Sakura.

STRATEGY:

Where your eggs come from makes a difference.

DCH Cheer Eggs

 

The Gate | Shanghai

4/F Building 6 No. 1107
Yuyuan Road Creater Space Huge
Shanghai, 200050

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