Bank of China wanted to let discerning customers know about their private banking service. To generate attention, we created a campaign integrating the traditional Chinese phrase, “Round Heaven over Square Earth” to help showcase the uniqueness of BOC’s wealth management offerings.


A private banking experience like no other.


The Gate | Shanghai

4/F Building 6 No. 1107
Yuyuan Road Creater Space Huge
Shanghai, 200050

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